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Title details for Tales from Under the Rim by Ron Buist - Available

Tales from Under the Rim

by Ron Buist
ebook
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A behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. Ron Buist was the marketing director for Tim Hortons for 24 years, where he launched some of the best-known and most successful marketing campaigns in Canadian advertising history. An entrepreneur, author, and marketer, he is now a motivational speaker. Business Marketing, Business History, Canadian Author
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Series: Atlantic Canadian eBooks Publisher: Goose Lane Editions

OverDrive Read

  • ISBN: 9780864927088
  • File size: 2461 KB
  • Release date: August 1, 2015

EPUB ebook

  • ISBN: 9780864927088
  • File size: 2461 KB
  • Release date: August 1, 2015

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction Marketing & Sales

Languages

English

A behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, one former drummer, and one police officer" plus "the luck hard work brings" to transform a once unknown donut shop into one of Canada's leading franchise operations. Ron Buist was the marketing director for Tim Hortons for 24 years, where he launched some of the best-known and most successful marketing campaigns in Canadian advertising history. An entrepreneur, author, and marketer, he is now a motivational speaker. Business Marketing, Business History, Canadian Author
Expand title description text
Business Nonfiction Marketing & Sales